Moonshot - 2018
Payback
Payback LTD was founded for the purpose of protecting people world wide against any online fraud
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Logo & Colors
The founders of Payback wanted to communicate a lawyery aesthetics that will resonate with their customers
The combination of a shield & a lion gave us a strong feeling that people will feel protected when they'll unveile their story
Hero Tests
Our main break with this page was we decided to test variations of our top page both in message and intent
Most of our target audience reacted well when we showed a specific comapny who did an online fraud
Video promotion
We had several positive reviews on YouTube but we felt that we need to attach a face to the brand
The results were very positive & we learnt a lot from this experience
